Made for Lisa.
And perhaps for you.
I started building Simple Arrows for my wife, Lisa. She was new to archery and wanted an easy way to keep score. The apps she’d tried felt more complicated than she needed, so she kept scoring on paper.
I understood the feeling. Early on, I’d spent the wait between ends trying to set up a round on my phone. Before I’d managed it, they called the line. Later, I wanted to track everything—and found myself overthinking instead of shooting.
Lisa wanted to shoot, record her arrows, and get back to enjoying the range. That became the question behind Simple Arrows: how little can the app ask of you while still being useful?
It’s grown with the feedback and generosity of a few dozen archers, from beginners to seasoned competitors, many of them from Gotham Archery in Brooklyn. Thank you, all of you. Through it all, I want those first steps to stay friendly: pick a face, start scoring, and have something to look back on as your practice changes.
Lisa scores with it now. She also created the smiling target icon. I built the app for her, and she gave it its face.
I hope it makes your time on the line a little calmer.
— David

















